Day two of our trip and we visited the The Moscow Lights Museum, the Decorative and Applied Arts Museum and the Garage Museum of Contemporary Art.
The idea of the trip is to put together a toolkit to help regional UK museum better cater for Russian tourists and to promote our museums over here. we have a packed schedule of visiting museums here in Moscow and and in St Petersburg and meeting
journalists, tour operators and Visit Britain colleagues.
After landing in Moscow our first visit was to the amazing State Darwin Museum.
We had a fantastic tour with the Director Anna Klukina.
- most museums in Russia charge an entrance fee (about£5 in this museum)
- they generate a large income from hosting birthday parties
- they don’t really get many foreign tourists they mostly just go to places like the Kremlin
- they mostly just sell a selection of books in their shops I.e. not really any souvenirs
- they had a nice cafe, but it didn’t really make much money for the museum partly because it has a 50% discount for staff
The other thing I really liked was the use of fairly cheap digital photo frames in the cases to show wildlife clips. This worked really well and a much cheaper alternative to IPads you see in a lot of British museums.