Maximising impact with Social Media: Top Tips

Myself (@paleoManchester) and Rachel Webster (@aristolochia) recently talked about maximising impact of exhibitions with social media at the Museums Association conference in Manchester.

 

Here are our top tips!

  • Be passionate and positive: show off your exhibition
  • Make everybody’s day better
  •  Include pictures on all posts, especially of people having fun
  • Post regularly to ensure a lively feed
  •  Include your # and other people’s
  • Jump on # bandwagons if it works
  • Tag other people who you think will re-post even celebrities
  • Use analytics to learn what content and time works for you
  • Always promote # at events/conferences/openings
  • Re-post relevant content, ‘like’ other’s posts, respond, follow people
  • Keep an eye out for new trends or initiatives and try something new (e.g. Periscope)
  • Have a presence in your exhibition: prompt people and promote your #

And here’s some further reading:

Russel Dornan’s article in Medium on museum personalities

Mar Dixon’s blog

Opportunities and case studies on the MA website: Social Media Trends and Social Media strategy

Useful Hashtags from the Natural Science Collections Association

Do’s and don’ts from MuseumHack

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Think you know dinosaurs? Think again…

Most people are familiar with the dinosaur Velociraptor from the blockbuster film Jurassic Park. Represented in the film as a scary reptile, our understanding of Velociraptors are transformed by a recent discovery. 

Palaeontologists have recently found a close cousin of the Velociraptor that lived in China 125 million years ago showing spectacular preserved feathers. Named Zhenyuanlong suni, the fossil remains of the dinosaur suggest it is unlikely it could fly evidenced by the size of its wings and its feathers were probably used for display. The discovery of Zhenyuanlong suni is important because it changes our understanding of what dinosaurs looked like.

Fossil remains of Zhenyuanlong suni. Credit: Junchang Lu

Manchester Museum, part of the University of Manchester has the model on loan from Studio Liddell. Created by Peter Minister, the new model now on display, shows how our view of dinosaurs has been transformed.

The model of the Velociraptor is a taster of what is to come as Manchester Museum prepares for a blockbuster dinosaur exhibition. This is part of a new exhibition programme which is being planned as part of the museum’s expansion titled The Courtyard Project. Subject to funding from the Heritage Lottery Fund, work will commence on The Courtyard Project in August 2018 and will comprise of a larger temporary exhibition space, new entrance, improved visitor facilities and a South Asia Gallery in partnership with The British Museum.

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Object Lessons

An exhibition of stunning scientific models and illustrations now at Manchester Museum

The object-rich exhibition looks at this incredible collection through themes such as Craftsmanship, the Teaching Museum and the Microscopic. It combines George’s collection with the best models and illustrations from Manchester Museum and World Museum, Liverpool.

The beautiful objects blurred the boundaries between art and science and brought together the world’s leading scientists and most accomplished craftsmen. They reflect a moment in time when scientific discovery was rapidly developing, but technology could not keep up with techniques to record such findings.

To make sense of the exhibition we have split the displays into seven themes:

Craftsmanship features the highly-acclaimed Blaschka glass models, created by German glassworkers Leopold Blaschka and his son Rudolf.

In Understanding the Body models are used to explore the shape, movement and function of the body. A life-size papier-mâché anatomical wild turkey sits alongside an exploded cod skull and early German models used to teach the bite of a rattlesnake.

Recording the Extraordinary focuses on unusual things that are difficult to describe in words. Early illustrations of the Aurora Borealis, sit alongside a plaster moon crater and a globe of the stars. 

Exaggerated papier-mâché flowers and an Edwardian pop-up human anatomy book form part of Looking Inside.

Teaching Museum takes an overarching look at the context in which these models were created. Highlights include Japanese teaching scrolls from 1843 and wax fruits.

Minute details of plants and animals, as well as microscopic creatures are on display in Revealing the Microscopic including Early French flea photographs and models of pollen and penicillin.

Framing Time Some of the first illustrations of the Grand Canyon from the 1870s are shown alongside early reconstructions of long extinct fossils.

 We are also running a conference alongside the exhibition: Unlocking the Vault

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Transformations #MMClimateControl

Nothing ever stays the same, things are always changing be it our Museum displays, our cities and towns, or the natural world around us.

The next part of our #MMClimateControl Social Media campaign in the lead up to our Climate Control exhibition is looking at how the world has changed in the past and what changes might look like in the future.

So please help us raise awareness of Climate Change by sharing your pictures and stories of how things have changed over time using #MMClimateControl

Do you remember what Manchester used to be like, or public transport in the 1980S? What were you favorite clothes when you were teenager? What did you think the future would be like when you were a kid?

Harry Braezenor sitting on the Museum's Sperm Whale 1898 and the Whale today

Harry Braezenor sitting on the Museum’s Sperm Whale 1898 and the Whale today

Sperm Whale

Museum collections can give us a fantastic glimpse into the past for everything from Ancient Egypt, to 300million year old fossil plants and the humble Peppered Month. We will be exploring some of these stories in the coming weeks and months, so please join in!

 

 

Memories of snow #MMClimateControl

Do you love snow as much as I do? Share the joy with us using #MMClimateControl

I just love the incredible sense of transformation when the first flakes start falling and the world around us looks utterly different!

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We are gathering memories of snow as part of the build up to:

Climate Control, A long British summer of exhibitions and events, May – October 2016.

Not only is snow amazing, but it could be a good indicator of how our climate is changing. Do you remember more snow when you were a kid? Were you around in the particularly snowy years of 1947 or 1963? Share your memories with us and get involved!

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The program is part of European City of Science, developed with Manchester University’s Tyndall Centre and Manchester: A Certain Future.

Follow #MMClimateControl to get involved

Climate Control, A long British Summer of exhibitions and events #MMClimateControl

We hear about climate change on the news and in the newspapers. How the ice caps are melting and how it is happening now. What can we do about climate change, individually and collectively? Is it too late? Is there any point trying? What do people want to do?

Climate change is happening all around us, but this isn’t the time to ignore it, it’s the time to get really creative. What thoughts or ideas do you have? What do you already do in your day to day life, and what might you think about doing?

Manchester Museum will be staging a series of exhibitions and events for visitors to explore climate change from May-September 2016. There will be opportunities to share your thoughts and ideas, to think about what a different future might look like, and what each of us might want to do to help make that a reality.  Look out for amazing Polar Bears and other Arctic wildlife, Peppered Moths, tropical frogs, opportunities to rebuild a model Manchester and a wide range of events and activities for all ages and interests

The program is part of European City of Science, developed with Manchester University’s Tyndall Centre and Manchester: A Certain Future.

Follow #MMClimateControl to get involved

Follow that star/meteorite!

We’ve just installed a fantastic new meteorite handling table and video. The objects include pieces of the Moon and Mars which you can actually touch. Paige Tucker has put together a great video of me talking about the meteroites.

This project has been in partnership with colleagues at the Open University and was funded by an EPSRC public engagement grant.

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