Maximising impact with Social Media: Top Tips

Myself (@paleoManchester) and Rachel Webster (@aristolochia) recently talked about maximising impact of exhibitions with social media at the Museums Association conference in Manchester.

 

Here are our top tips!

• Be passionate and positive: show off your exhibition
• Make everybody’s day better
•  Include pictures on all posts, especially of people having fun
• Post regularly to ensure a lively feed
•  Include your # and other people’s
• Jump on # bandwagons if it works
• Tag other people who you think will re-post even celebrities
• Use analytics to learn what content and time works for you
• Always promote # at events/conferences/openings
• Re-post relevant content, ‘like’ other’s posts, respond, follow people
• Keep an eye out for new trends or initiatives and try something new (e.g. Periscope)
• Have a presence in your exhibition: prompt people and promote your #
  

And here’s some further reading:

Russel Dornan’s article in Medium on museum personalities

Mar Dixon’s blog

Opportunities and case studies on the MA website: Social Media Trends and Social Media strategy

Useful Hashtags from the Natural Science Collections Association

Do’s and don’ts from MuseumHack